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700 Tennis Fans Rock Miami Block Party; US Open Experience in Times Square

June 10, 2011 09:52 AM
700 Tennis Fans Rock the Block at USTA Miami-area Block Party

miami-hit prizes
Kicking off its official celebration of new management, Coral Reef Tennis Park in the Village of Palmetto Bay (Greater Miami area) hosted more than 700 tennis fans of all ages on June 5, 2011, for a USTA Tennis Block Party.

The event featured kids and adult games, a fast-serve booth, Spot Sports Tennis Ball, a "Beat the Florida International University Tennis Player" court, the Prince Activity Demo Court, a "Hit for Prizes" and more.

"This was the biggest USTA Tennis Block Party I have ever done," said long-time Miami-area USTA Florida Tennis Program Coordinator Cathy Nordlund. "It was a great success with more than 700 people and more than 50 volunteers working the event." 

The event featured three hours of free tennis instruction by Coral Reef Tennis Center staff and other contributing tennis teaching professionals, and "offered people of all ages and abilities the opportunity to learn and enjoy the benefits of the life-long game of tennis," according to Nordlund.

Coral Reef Director of Tennis Cyndi Johnston said that while Mother Nature cooperated with perfect weather, the sunniest aspect of the event was the coming together of the Miami-area tennis community to re-vitalize the center and support tennis.

"Our sponsors and the local community, which included our community service volunteers, Village staff, Friends of Miami staff, and the Coral Reef Park tennis families helped us run a flawless event," Johnston said. "Our mayor and city manager both participated on court, while our council men and woman were present cheering them on. All the planning everyone did to put this event together shows a community working together to make good things happen. Our partnerships have definitely made their mark at the Coral Reef Tennis Center. It will be a very busy summer, and we all look forward to seeing these courts full with families playing tennis and enjoying the upcoming summer events."

The event also featured the USTA's 10 and Under Tennis featuring the QuickStart play format. 10 and Under Tennis allows smaller children to emulate adult play on smaller court sizes, with racquet sizes that fit their hands, foam and low-compression balls, a simple scoring system, and net heights, all adjusted to ease kids into the sport. Similar mini-tennis formats have long been popular in Europe, where current stars such as Roger Federer and Kim Clijsters first learned the game with age-adjusted racquets, balls and court sizes.

Friends of Miami Tennis, Inc., a USTA Community Tennis Association and 501c3 not-for-profit organization, this spring assumed the management of the tennis programming at Coral Reef Park.
To see more photos go to http://ustatennismiami.shutterfly.com/tennisblockpartyatcoralreefpar/4.

For more information contact Cathy Nordlund at nordlund@florida.usta.com or (305) 252-6591.

'US Open Experience' Tennis will Take Over Times Square June 13

us open experience 2011The US Open Experience will take over Times Square in New York City on Monday, June 13, as part of its launch to promote the first day of ticket sales for the general public to the 2011 US Open, which will be played at the USTA Billie Jean King National Tennis Center in Flushing, N.Y., on Monday, Aug. 29 through Sunday, Sept. 11.

"US Open Takes Times Square" will run from 9 a.m.-1 p.m. on June 13 in the pedestrian plaza between 46th and 47th St. Four-time US Open champion John McEnroe will be on-hand to help kick off the event. The event is free to the public, and will feature a wide range of US Open and tennis activities for people of all ages and skill levels. 

Kiosks also will be available on site for fans to purchase tickets to all day and night sessions of the 2011 US Open -- including exclusive access on-site for hard-to-get tickets -- as well as Arthur Ashe Kids' Day. Fans also can register at the kiosks to win a pair of tickets to the 2011 US Open. One pair will be given out each hour during the event. "US Open Takes Times Square" will feature a skills and target competition on a miniature US Open-style tennis court constructed in Times Square, with participants competing for free US Open tickets, merchandise and other prizes. Fans can have their photo taken with the US Open trophy and test their video game tennis skills on Nintendo's Wii console.

Arthur Ashe Kids' Day presented by Hess, a full-day tennis and music festival for children and families, will kick off the US Open for the 16th consecutive year and will take place on Saturday, Aug. 27. Tickets for the 2011 US Open and Arthur Ashe Kids' Day can be purchased at USOpen.org, by calling Ticketmaster at 1-866-OPEN-TIX, at all Ticketmaster outlets, or at the USTA Billie Jean King National Tennis Center box office.






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