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Florida Tennis Briefs(3): Free Port Orange 10-U Celebration; Hunt Named Marketing Chief

November 28, 2011 09:30 AM
Free Children's Tennis Carnival to Celebrate Port Orange Airport Road Park Opening

Airport Road 10-U courts-1
Airport Road 10-U sign
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Families making a New Year's resolution for fitness can start early on Saturday, Dec. 10, 2011, when the City of Port Orange and the United States Tennis Association-Florida Section (USTA Florida) host the free grand opening celebration of the new Airport Road Park tennis complex.

Children and families can enjoy free tennis, snacks, a "bounce house" and a festival atmosphere from 10 a.m. to noon during the free grand opening. Children can also enjoy activities in the adjacent park areas and playgrounds, and will leave with age-appropriate USTA 10 and Under Tennis balls.

"The park is a community centerpiece, it backs up to Creekside Middle School and everyday there are kids and families walking through, it's like a meeting place," says USTA Florida Tennis Program Coordinator Molly Zimmer. "It is a great place to target youth fitness and get young children and families playing tennis."

Airport Road Park now features eight (8) brand-new 36-foot tennis courts specifically designed for players age 10 and under for use with the USTA's 10 and Under Tennis format. The right-sized equipment for kids age 10 and under utilizes smaller, lighter racquets and softer, lower-bouncing balls and kid-sized nets and court sizes. Airport Road's four (4) regular-sized 78-foot adult courts are also inner-lined with 60-foot court markings for more advanced children age 10 and under.

The new courts are the result of a generous grant from three organizations -- USTA national, USTA Florida, and the USTA Florida Foundation. The USTA Florida Section Foundation is the charitable arm of USTA Florida, assisting non-profit community organizations to offer programming in youth tennis and adaptive tennis, among other programs.

"This facility is unique in that it now has tennis courts for all age groups, from kids under 10 years of age to adults of any age," said USTA Florida Section Foundation President Donn Davis. "With the use of age- and talent-appropriate racquets and balls, anyone can now enjoy a great tennis workout. And the short courts are not just for kids, they are also great for older adults who no longer desire to chase a ball around the standard 78-foot court. The USTA Florida Section Foundation is very pleased to have been able to financially participate with this project in our own backyard!"

All Children's Park tennis courts also feature 78-foot regular-sized adult courts with 60-foot lines for younger players. Both parks will begin junior and adult tennis programming in the spring through the YMCA and the City of Port Orange.

"We welcome the partnership and appreciate USTA Florida's efforts to make these improvements," said Port Orange Mayor Allen Green. "They are in the best interest of our community and provide an opportunity for local youth to get active and involved."

All Children's Park is an additional area tennis complex which recently through USTA grant funding added 60-foot 10 and Under Tennis lines within regular-size 78-foot adult courts.

Children age 10 and under who are new to the USTA are also eligible for a free one-year membership, which enables kids to play Jr. Team Tennis leagues and receive the annual Bounce kids tennis newsletter. Sign-ups and other play information will be available at the event.

For more information contact Molly Zimmer at zimmer@florida.usta.com.

'Mini Mo' International 10-under Deadline Extended

10andunderlogowebThe deadline for the 1st annual "Mini Mo" International Tennis Tournament at Club Med Sandpiper, in Port St. Lucie, Fla., has been extended to Wednesday, Nov. 30, 2011.

The Maureen Connolly Brinker Tennis Foundation's 1st annual "Mini Mo" International Tennis Tournament at Club Med Sandpiper, in Port St. Lucie, Fla., will be held on Dec. 16-19, 2011. The first-of-its-kind Mini Mo International is inviting players 5-10 years old from around the world to play and compete in their age group using the USTA 10 and Under Tennis format.

"The Maureen Connolly Brinker Tennis Foundation with its 40-year history of the Little Mo International tournaments and Club Med Academies are teaming up to bring the Mini Mo International to life," say event organizers. "The Mini Mo International fully supports the latest $300,000 USTA 10 and under national program initiative and even taking it to the global level."

Matches will be played on the new 36-foot courts for 5 & 6 and 7 & 8 age divisions, as well as 60-foot and full 78-foot courts for the 9 & 10 age divisions. Players who are age 5-8 will use the low compression red ball on the 36-foot courts. The 9 & 10 age divisions will be divided into two groups: 60-foot court with orange ball and full 78-foot court with green ball. The entry fee is $50, and trophies, sportsmanship medals and prizes will be awarded. The tournament is open to anyone in the U.S. and abroad. 

For more tournament info go to http://clubmedacademies.com/en/events/2011/05/mini-mo-international.aspx or contact the tournament director at lleclerc@clubmedacademies.com.

Sue Hunt Named USTA National Chief Marketing Officer

hunt sueSue Hunt, who will be the featured speaker at the 62nd USTA Florida Annual Meeting & Tennis Celebration Weekend on Dec. 1-4, 2011, at the Hyatt Regency Grand Cypress Resort in Orlando, has been named the USTA's national chief marketing officer. Hunt will report to Kurt Kamperman, the association's chief executive, community tennis.

Hunt joined the USTA in 2006 as senior director, marketing, and was promoted to managing director, marketing in 2009. In addition to overseeing all marketing, advertising and promotional activities for the USTA, she also now oversees the USTA Membership Department. USTA membership is currently at an all-time high.

In her six years with the USTA, Hunt has worked across all channels to grow and market the association's endeavors both in the professional and community realms, including the development and execution of the "It Must Be Love" advertising campaign for the US Open and the Olympus US Open Series. Most recently, she orchestrated and oversaw the development of a marketing and advertising campaign for the USTA's historic 10 and Under Tennis initiative with a series of television and internet marketing pieces advocating changes in the game to get more kids involved in tennis at a younger age.

Prior to joining the USTA, Hunt held marketing and sales positions at various posts throughout the tri-state area, working for Proctor & Gamble, Unilever and Kraft before taking the position of director, integrated communications, with L'Oreal USA in 2000. At L'Oreal she managed the development of consumer promotions and media plans for L'Oreal Paris and developed and managed marketing initiatives for the WNBA and Family Circle Tennis, among others.

In 2004, Hunt moved to Colangelo Synergy Marketing, where she served as Group Vice President, managing the Kraft and Unilever brands for the agency before joining the USTA in November 2006. In addition to her duties with the USTA, Hunt serves on the board of directors for Bridgeport Tennis and Education, a USTA Community Tennis Association formed to bring tennis programming and opportunities to the residents of the city, and was voted to the board of the Ad Council in October 2011.

Hunt graduated from the University of Connecticut in 1986 with a bachelor's degree in economics. Her husband, Scott Slobin, is a teaching pro at a club in Fairfield, Conn., where the couple lives with their three children.






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