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USA Tennis Florida Announces Marketing Agency

June 2, 2004 02:57 PM
USA Tennis Florida has announced the selection of Kenton Smith Advertising and Public Relations Inc. as its marketing agency.

Kenton Smith is initially working with USA Tennis Florida to develop a comprehensive marketing plan, and is conducting a series of intensive marketing sessions as part of this initiative.  These marketing sessions are conducted with a specially appointed marketing task force made up of USA Tennis Florida volunteers and staff. Ultimately, the agency will help USA Tennis Florida accomplish its goal of further promoting and developing tennis in Florida through a variety of marketing, advertising and public relations activities.

“We had an ongoing dialog with Kenton Smith for a few years and especially value their strong outdoor recreation and sports marketing experience on both the regional and national level,” said USA Tennis Florida Executive Director Doug Booth. “We are looking forward to working with Kenton Smith to develop some innovative and creative marketing efforts to increase the play of tennis even more in Florida.”

"We’re thrilled by the opportunity to work with an organization like USA Tennis Florida,” added Wanda Kenton Smith, agency president. “This is a very stable and strong association with great regional leadership and solid grassroots support. We bring a great deal of experience in association-based sports marketing on a national level, and are very enthusiastic about impacting the growth of tennis on a strategically-focused statewide level.”

Established in 1995, Kenton Smith Advertising & Public Relations, Inc., represents a mix of clients on the local, state, regional, national and global level. The agency was voted as one of the 25-Fastest Growing Businesses in Central Florida in 2000 and is among the Top 25 women-owned businesses, PR firms and advertising agencies throughout Central Florida.





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