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USTA Florida Wins Section of the Year!

November 2, 2005 08:51 AM


As reported in Racquet Sports Industry Magazine November/December Edition
By Mark Winters

Each of the 17 USTA sections strives to stand out.  But being the best comes about through a combination of creativity, ingenuity, and originality, among other attributes.

“With us, it’s been a building process,” USTA Florida Executive Director Doug Booth said.  “We don’t want to be a good tennis association; we want to be a good non-profit organization.”  And USTA Florida has made novel and revolutionary strides, which has led them to RSI’s 2005 USTA Section of the Year award.

“We relocated in Daytona Beach a few years ago, forming a partnership with the city that resulted in a 24-court tennis complex,” Booth said.  “Our board of directors had too many people to make quick decisions, so they voted to go from 40 members to 22.  We reduced our by-laws from 15 to five pages.”

Booth then traveled the state and discovered, “We don’t do a good job of giving the newspapers information about the tennis specific to their communities.”  The section runs a host of programs, leagues, and more, and getting the word out became a priority.  So last spring the section created the new position of communications coordinator.

And in yet another innovative move, “We reduced our 19 districts to eight regions to make things more manageable,” Section President Don Cleveland said.  “Also, we’ve made a concerted effort [to enhance tennis in] public parks and schools.”

All of this is good news for tennis players, and potential players, in Florida.

 

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