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USTA & Active Network Partnership

January 18, 2007 10:59 AM

The USTA has entered into a partnership with the Active Network, a leading provider of technologies to organizations and individuals responsible for promoting and growing sports participation.   Active supports online registration, data management and other related administrative technologies to more than 100,000 events and activities in over 50 sports in 5,000 cities nationwide.  Millions of active lifestyle consumers visit Active.com to search and register online for events and activities including tennis, golf, marathons, triathlons, cycling, swimming, disc sports, track & field, and sailing.
   
• Teams & Leagues – hundreds of thousands of individual sports teams or organizations, over 700 collegiate or sport camps
• Park & Recreation Agencies – over 2,000 park agencies in North America, including cities  such as New York, Philadelphia, Dallas, Toronto, Vancouver, Las Vegas
• Sports Organizations - serving organizations such as: Little League Baseball, NFL Youth Football, Dixie Baseball, Tennis Australia

Active and the USTA share a common goal . . . “to promote and grow the sport,” which is essential to the success of both organizations.  In addition to our ability to reach a broader audience and improve services for TennisLink, this partnership will afford us the opportunity to provide enhanced benefits for our existing member players. 

• Dining discounts: Up to 20% cash back rewards at 11,000 restaurants nationwide without having to show any special card or coupon. Think pizza, teams, kids, coaches and more.

• Travel discounts: access to special designed discounts and travel privileges, through a private travel engine for air, hotel, and car rental when traveling to tournaments, camps and clinics or any of your travel needs.

Active’s core business is software development and online registration which will result in  improved technology and services for users of TennisLink. 

In 2006, online registrations on TennisLink topped 1.3 million entrants for USTA tournaments, USTA adult leagues and USTA Jr. Team Tennis; growing a total of 13% over the previous year.  The convenience of entering tennis activities “instantly” online will be enhanced by the new marketing opportunities and upgraded technical advancements which the Active Network will bring to USTA that will continue this positive trend for the future. 

 

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