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Online Tennis Reality Webisodes

May 14, 2007 12:54 PM

The USTA announced that Lever 2000, the lead sponsor of the US Open Series, will conduct one of the largest tennis promotions in history intended to challenge Americans of all ages to “raise the game” on physical fitness.  The promotion includes a free tennis lesson offer on over two million specially-marked packages of Lever 2000 Bar Soap from May through September 2007 and an on-line reality webisode series featuring four amateur teams competing on US Open Center Court. 

Lever 2000 “Raise Your Game” Free Tennis Lesson Offer
Tennis fans can receive a free tennis lesson by purchasing a six- or eight-bar pack of Lever 2000.  Lessons can be redeemed at participating tennis facilities across the country; locations can be found at www.USTA.com/Lever2000.  The free offer will be communicated on pack and will be promoted via an integrated media plan that includes a national FSI, print, radio, TV and online advertising beginning in mid-May.

For a facility looking to get involved with the Lever Promotion, please go to: www.growingtennis.com/lever/.

Lever 2000 Reality Webisode Competition
Lever 2000 is also producing an online tennis reality show that will begin filming in mid-May at several US Open Series sites as well as the USTA Billie Jean King National Tennis Center, home of the US Open.  The show will feature a competition between four mixed doubles teams, selected from a national pool of tennis enthusiasts, who will participate in a series of events designed to test and improve their tennis skills.  Tennis stars Mary Joe Fernandez and Murphy Jensen will serve as motivators and coaches for the competitors. 

The first competition will take place at the site of the Indianapolis Tennis Championships.  All competitors will then move on to Cincinnati, home of the Western & Southern Financial Group Masters, where one of the four teams will be eliminated.  Following Cincinnati, three teams will advance to New Haven, the home of Pilot Pen Tennis, where a second team will be eliminated. 

The two remaining teams will travel to New York and compete in the finale on center court at the USTA Billie Jean King National Tennis Center, home of the US Open, with a guest appearance by Patrick McEnroe. The winning team will be presented with a VIP US Open Experience.  All five online webisodes will showcase the tournament, as well as provide viewers with tips from noted pros Mary Joe Fernandez, Murphy Jensen and Patrick McEnroe to help them raise their tennis game.  To view the webisodes, consumers can log on to www.USTA.com/Lever2000 throughout the summer. 

“Lever 2000’s unprecedented activation this year is a tremendous example of integrating a top sponsor across every aspect of the USTA including grassroots activation, pro tournaments and the US Open,” said Arlen Kantarian, Chief Executive, Professional Tennis, USTA.  “Recreational tennis players throughout the country will have the chance to raise their game through the efforts of Lever 2000.” 

The US Open Series brings together ten summer tournaments in North America, three television networks, tennis’ sanctioning bodies and top corporate sponsors during the summer tennis season.  Since its launch in 2004, The US Open Series has doubled television viewership of tennis, increased total event attendance and contributed to the growing popularity of the sport.  The US Open Series has served as an incubator of innovation for the sport, with the introduction of instant replay technology, blue courts, bonus US Open prize money as well as adding more national TV hours, including live back-to-back Finals every Sunday. 







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