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US Open Sets All-Time Tournament Records

September 13, 2007 09:13 AM

Event Scores Record Attendance, Website Visits Among Other All-Time Highs 

In what has been described as the most successful tournament in history, the record-breaking 2007 US Open set milestones in attendance, website traffic, concession sales and sponsor activation.

For the first time in the history of the event, US Open attendance topped 700,000, with the final total of 721,087 far surpassing the previous all-time high of 659,538 set in 2005. Attendance has grown by over 100,000 since 2000.

Arthur Ashe Stadium seating was sold to 99% capacity, and the day/night combined total attendance topped 60,000 seven days in a row. The all-time day/night combined attendance record of 61,083 was set on Saturday, Sept. 1. The US Open remains the highest-attended annual sporting event in the world.

Website traffic to USOpen.org, the official tournament website, attracted more than 30 million visits for the first time, an increase of 11% over the 2006 record. Additionally, unique visitors reached 7.3 million users, topping the 7 million mark for the first time.

One of the most popular new features on the website was the Interactive Draw and Scoreboard, which was downloaded more than 15 million times. Fans also viewed USOpen.org’s new video programming, with video over 2.8 million times, more than doubling last year’s total. Also for the first time, more than 50% of visitors to USOpen.org were from outside the United States.

Along with record attendance, concession sales set all-time records, exceeding the previous records by more than 20%. Highlights included more than 75,000 US Open caps being sold, along with record sales at all retail locations, including Polo, Nike, Lacoste and the US Open Bookstore.

The US Open also saw a record payout to Roger Federer, the men’s singles champion, who collected $2.4 million, which included $1 million in bonus prize money for winning both the US Open and US Open Series.

Sponsor support and activation of the US Open was at record levels, with the total number of sponsors and promotional partners at all-time highs. JPMorgan Chase became the title sponsor of electronic line calling, American Express and Lexus both had new television sports created to support the US Open, and new partners such as Valspar Paint and Grey Goose activated onsite activities to enhance the fan experience.

 

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