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Hispanic Business & Consumer Expo

April 24, 2008 12:46 PM

More than 100 industries including USTA Florida were represented
 at the 3-day extravaganza for businesses and shoppers.

The Hispanic Business and Consumer Expo took place at the Orange County Convention Center, April 18-21.  The expo seeks to create a forum for companies and consumers focused on the region’s Hispanic market which just keeps growing.  Due to the amount of growth, the expo has increased the number of exhibits, adding a day of events and more than doubling in attendance from last year with over 7000 visitors each day.

The Hispanic Business and Consumer Expo featured 595 exhibits from more than 450 companies that are either Hispanic-owned or want to market their goods to the nation’s fastest-growing minority group.

Through its diversity efforts, USTA Florida participated for the third year as a Special Event Sponsor of “Mundo Infantil,” which included a regular exhibit booth as well as two interactive mini tennis courts in an exclusive area dedicated to children’s entertainment.   Because of the Hispanic community’s increase in spending power and significant population growth, companies worldwide are recognizing the potential impact Hispanics can have on their business.  In recognizing the significant growth in the Hispanic community of Central Florida, USTA Florida is proud to be a part of the event because thousands of kids and their parents become exposed to tennis and tennis programs during the expo.

This year, participants walked away with a tennis racquet and foam balls which included a one year membership to the USTA.  Parents and children were excited that they could continue their tennis experience immediately after they left the expo. 

“Being able to offer this exclusive incentive to participants was a win-win for USTA Florida,” said Shelly Licorish, USTA Florida diversity staff liaison.

“We are very excited about reaching the Orlando community and we hit the jackpot here,” said Marcello Gouts, who is hoping to direct hundreds of future tennis players to all of company owned tennis facilities in Orange and Osceola counties.  “The expo is also a community event because you get to interact with people that you are trying to reach,” added Kelvin Rivera, a local tennis professional in the east Orlando area.

The Hispanic Business and Consumer Expo provided USTA Florida a perfect opportunity to continue to expand its diversity efforts.   USTA Florida will return next year for another great weekend of fun, community involvement and outreach to the Hispanic population.

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