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Membership High at Sony Ericsson Open

April 10, 2009 12:45 PM

By: Tori Townsend

The 2009 Sony Ericsson Open, March 25 – April 5, marked many firsts for the tournament, its players and USTA Florida. The tournament boasted a total attendance of 293,228, set four session records and celebrated its 25th anniversary. It marked first championship titles in Miami for No. 4 Andy Murray and No. 10 Victoria Azarenka, who defeated No. 3 Novak Djokovic and No. 1 Serena Williams, respectively, in the finals. USTA Florida also celebrated a new achievement when approximately 700 members attended USTA Membership Appreciation Day and more tennis enthusiasts than ever renewed their memberships or joined the USTA.

The Sony Ericsson Open is often referred to as the fifth Grand Slam because of the glitz, glamour and outstanding player fields. It is also one of USTA Florida’s favorite tournaments because it is more than just tennis; it offers an opportunity for staff and volunteers to interact with the public and celebrate a sport that has impacted so many people’s lives. During the two-week period, members stopped by the USTA Membership Booth to receive one-time-only great onsite promotional gifts like customized hats, jackets, car-seat covers, beach towels, coolers, flip flops and water bottles.

USTA Membership Appreciation Day offered other special treats, including a free personalized key chain, great raffle prizes and a delicious lunch of hot dogs, refreshments and drinks catered by Great Performance.

“Our wonderful members and outstanding volunteers make the two weeks together a memorable experience,” said USTA Florida Marketing and Membership Coordinator Trina Singian. “They make the tournament a success and I look forward coming to Miami every year because of them.”

Special guest Bud Collins stopped by USTA Membership Appreciation Day to sign autographs and promote his new book, The Bud Collins History of Tennis: An Authoritative Encyclopedia and Record Book. Volunteer Development and Meetings Manager, Lynne Salus, and USTA Florida Board Member, Nancy Horowitz, enthusiastically emceed the event, rallying the crowd up for raffle drawings which included a Venus Williams autographed book plus other great prizes.

Special thanks goes to Rick Pardon, Jacqui Brunton and staff at the Crandon Park Tennis Center, who helped USTA Florida with every need during the event. Additional thanks to Sony Ericsson Open volunteers Nancy Horowitz, Donna Kass, Pam Burns, Lynn Maready, Adam Ross, Valerie Flynn, Cindy Smith, Jason Freed, John Meyer, Lulu Swindal, Maria DeBacher, Dolly Morris, Harriet Sol, Ed Sol, Barbara Gary, Cheryl Rivera, Lynne Salus, Cathy Nordlund and Tulsi Desai.

 

 

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