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USTA Florida Sending Landmark 50,000th Member to 2010 US Open

October 21, 2009 08:54 AM
Executive Director, Doug Booth, informs member of winning a trip to the US Open
DAYTONA BEACH, Fla., Oct. 22, 2009 -- Tennis in Florida remains more popular than ever, even in the midst of an economic downturn, so much so that in October 2009 USTA Florida celebrated reaching the 50,000 membership mark for the first time in the organization's 60-year history. USTA Florida will celebrate by sending the 50,000th USTA Florida member to the 2010 US Open in New York.

"I am thrilled," said USTA Florida President Donn Davis. "Given the economy in Florida right now, surpassing the 50,000 mark is a testament to the quality of our tennis programming and the folks, both staff and volunteers, which take those programs to our membership. It is even more rewarding that this milestone was met while we're preparing for our 60th anniversary celebration in December."

A random drawing was held and one of the 50,000 members, to be announced later this month, will receive tickets for two to the 2010 US Open, in addition to airfare and two nights hotel accommodations in New York.

"This is a tremendous milestone for our association," said USTA Florida Marketing & Membership Coordinator Trina Singian. "Even in tough economic times, Florida tennis continues to flourish. We continually seek new and innovative ways to bring in more players by providing quality programs, leagues and tournaments."

Innovative USTA programs include Flex League, which allow players to schedule league matches at their convenience; QuickStart Tennis, a new format for 10-and-under children to easily learn the sport; and the "Tennis on Campus" program which allows non-varsity college players to compete against other universities and colleges, with regional champions advancing to a national tournament.

USTA Florida was established in 1949, and in 1960 recorded 1,136 individual members in the state, soon after the USTA began soliciting memberships nationwide in 1958. Today, through adult leagues, USTA Jr. Team Tennis leagues and the QuickStart program bringing more children into the game, USTA Florida is setting the groundwork through public parks advocacy for more public tennis courts to meet the surge of players throughout the Sunshine State.

Since the USTA national organization was formed in 1881, tennis has remained one of the most easily-accessible sports to play -- grab your racquet, a can of balls and a partner, and find a public court. USTA Florida membership has surged since the 1980s, with 20,000 members in 1989, 30,000 in 1996, 40,000 in 2002, and now the 50,000 mark in 2009.

"It is exciting for our association to hit the 50,000 member mark," said USTA Florida Executive Director Doug Booth. "We are very proud that our membership has continued to grow even during one of the toughest economies we have ever faced."

Through a USTA Florida membership tennis fans receive access to local USTA League Tennis and tournament play, yearly subscriptions to TENNIS magazine, USTA Magazine and TennisLife magazine, advance purchase opportunities for US Open tickets and other events, USTA Florida Membership Appreciation Days at major tennis events, a fully-personalized USTA Member ID card and NTRP rating for league play, online discounts and special rates, the opportunity to meet and socialize with new players, and weekly e-newsletters from USTA Florida keeping players informed on all tennis happenings in the state.

Most importantly, a USTA Florida membership supports tennis and the non-profit effort to maintain facilities, regional advocacy organizations, and play opportunities throughout Florida.

For more information on supporting tennis with a USTA Florida membership visit www.ustaflorida.com and click on the "Membership" link at the top of the page.

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