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Food, Sights, Sounds and Tennis at Calle Ocho

March 14, 2007 04:10 PM

Through its diversity efforts, USTA Florida participated in the largest party in Miami, and perhaps one of the leading Latin festivals in the world -Calle Ocho- for its third consecutive year on March 10-11.  According to the Miami Herald, about one million people poured into Little Havana for the 29th annual Calle Ocho festival, hailed as the nation’s biggest street fests.

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Calle Ocho, translated as “8th street”, was started by the Kiwanis of Little Havana in 1978 and has grown to 23 blocks of pure entertainment for adults and children of all ages.  Calle Ocho is world renowned for its music and carnival-like atmosphere, and includes a KidzZone featuring clowns, sports teams, fun foods and leisure activities galore.  USTA Florida set up camp at the KidzZone and offered street goers tennis games, health information, and prizes for all that joined in the fun.

“This is a perfect opportunity for USTA Florida to expand its diversity efforts and reach the Hispanic community,” said Shelly Licorish, USTA Florida Diversity Staff Liaison.  “Our main focus is to make tennis fun for those interested in picking up the game, and what better place to market it than here!”

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Calle Ocho is the culmination of two weeks of Carnival Miami events, and follows last week’s Carnival on the Mile which USTA Florida also attended.  In the last two weeks, besides festival parties and musical amusement, USTA Florida has reached an incredible amount of kids and adults enthused to pick up the game of tennis.  Calle Ocho’s energy rubs off on those who attend, and you can bet that USTA Florida will be back next year for more!

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