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Sunrise Tournament Announces New Title Sponsor – BMW

January 20, 2006 10:55 AM
Sunrise, FL - Tennis Enterprises announced that it has reached an agreement with BMW North America and the Select South Florida BMW dealers for the title sponsorship of the Sunrise stop of the Association of Tennis Professionals (ATP) Challenger Series, formerly the Pro Tennis World Open, and newly titled the BMW Tennis Championship.  The tournament, which successfully made its debut in Broward County last year, will be held March 13-19 at the Sunrise Tennis Club in Sunrise, FL.

Publicis Groupe Account Supervisor Jorge Ibarra, a representative for the Select South Florida BMW Dealers, explained that the decision to become the tournament’s title sponsor was influenced by the success the tournament has had since inception and also that the tournament is the only hard court event scheduled before the Nasdaq-100 Open in Miami.

“In addition and from a marketing standpoint, tennis is a powerful, fast, and exciting sport;” Ibarra said.  “[These are] characteristics that are very much attuned with our line of products.”

Tournament Director Gabe Norona indicated that this agreement with BMW North America adds prestige to a tournament that is fast-becoming a favorite among ATP players, bringing the quality of competition to a higher level.

“Since it started two years ago as the Pro Tennis World Open – Now the BMW Tennis Championship – [this tournament] has always attracted a strong field thanks to its prime scheduling between the Pacific Life Open in Indian Wells and the NASDAQ-100 Open in Miami”.  Last year’s competitors include American favorite Robby Ginepri, Dominik Hrbaty of Slovakia, and Russia’s Igor Andreev, all currently ranked in the top 30 in the world, as well as the Australian-sensation and former Wimbledon finalist Mark Philippoussis.

For 2006, the BMW Tennis Championship will again draw a remarkable roster of world-class players. The ATP allows the tournament to recruit top 50 players and offer wildcards to 10 players, ensuring an impressive and competitive field. In addition to the $100,000 prize money plus hospitality expenses, players also see in the hard-court tournament an opportunity to warm-up for the Nasdaq-100 Open, the sport’s most important tournament outside the Grand Slams.

The tournament’s home, the Sunrise Tennis Club is the premier facility in South Florida.  The Club is enhancing its tournament capabilities with a $3.5 million expansion that has been funded and is in the design phase.  The expansion will include a new tournament court in a green park-like setting. The Sunrise Tennis Club is located at 9605 West Oakland Park Boulevard, Sunrise.

Advance ticket sales for the 2006 BMW Tennis Championship will begin on February 1st.

For more information contact Tournament Director Gabe Norona: (954) 328-2283.






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