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Outback Steakhouse: Title Sponsor of Champions Cup Series

March 6, 2006 03:30 PM

“Outback Champions Series” begins March 10 in Naples.  InsideOut Sports & Entertainment today announced that Outback Steakhouse has signed a three-year deal to become the title sponsor of the Champions Cup Series tennis circuit through 2008. The Champions Cup Series, which begins this Friday with the inaugural event in Naples, Fla., will become known as The Outback Champions Series.

The Outback Champions Series is a collection of tennis events in the United States featuring the greatest names in tennis over the age of 30. Competing players include former world No. 1 players John McEnroe, Jim Courier and Mats Wilander, former Wimbledon champion Pat Cash, former French Open champion Michael Chang, former U.S. Davis Cup star Todd Martin among others. In order to be eligible to compete on the Outback Champions Series, players must have reached at least a Grand Slam singles final, been ranked in the top five in the world or played singles on a championship Davis Cup team.

In addition to the inaugural event in Naples to be played March 10-13, Outback Champions Series events will also be staged in Boston (April 27-30), Memphis (Oct 5-8) and Houston (Nov. 9-12).

“We are very pleased to welcome our newest partner, Outback Steakhouse, as the title sponsor of the Series  and are excited to promote, expand and enhance the Outback Champions Series brand in the sports marketplace,” said Jon Venison, founding partner of InsideOut Sports and Entertainment. “Outback has a great history of supporting sports events and properties and we are flattered that this will be their first major foray into tennis.”

“Outback Steakhouse is proud to partner with InsideOut and some of the greatest names in tennis in the Outback Champions Series. We are excited to add the Outback Champions Series to our portfolio of sports properties that includes the Outback Bowl and the Outback Steakhouse Pro-Am Champions Tour golf event,” said Bobby Silvest, Director of Sports Marketing for Outback Steakhouse. “We are attracted by the potential of this property and look forward to bringing Outback food, fun and hospitality to tennis fans at each stop on the Outback Champions Series.”

All Outback Champions Series events will feature eight-man round-robin match formats with the winner of each four-player division meeting in the championship match while second place finishers in each division meet in the third-place match. Each event features $140,000 in prize money with an undefeated winner taking home $48,000 as well as Outback Champions Series ranking points that will determine a year-end champion. The Outback Champions Series is the first Champions tennis circuit to feature prize money in each event. “We want to be clear to the fans that the players take this very seriously and will be competing hard in every match,” said Courier, a founding partner of InsideOut. “With the prize money and ranking points in every event there will be no doubt that these are tournaments, not exhibitions.”

Ticket and event information can be found at www.championscuptennis.com.

Outback Steakhouse headquartered in Tampa, Florida was founded in 1988 by those who believe in hospitality, sharing, quality, being courageous and having fun! Outback Steakhouse is an Australian steakhouse concept open for dinner only. Although beef and steak items make up a good portion of the menu, the concept offers a variety of chicken, ribs, seafood, and pasta dishes. The Company's strategy is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere suggestive of the Australian Outback. Outback Steakhouse operates 921 Outback Steakhouses restaurants in 50 states and 21 countries internationally.

InsideOut Sports & Entertainment is an independent producer of proprietary events and promotions including the 2006 Champions Cup Series, the Mercedes Benz Classic III in Tampa and the Ultimate Fantasy Camp II in Orlando. In 2005, the New York-based company produced Serving for Tsunami Relief in Houston, the Grand Slam Jam in Austin, Texas, the Mercedes-Benz Classic II in Tampa, Fla., The Mercedes-Benz Classic in Ft. Lauderdale, Legendary Nights in Ottawa, Canada , the 2005 Stanford Financial Champions Cup Houston and the Ultimate Fantasy Camp.  For more information, please log on to www.insideoutlive.com or www.championscuptennis.com

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