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USTA Florida and Ultimate Tennis Team Up to Grow Flex Leagues

January 28, 2014 01:47 PM
ultimate-tennis-USTA-FL-mediawallUSTA Florida and Ultimate Tennis today announced that they have entered a multi-year agreement to jointly run flex leagues in the state of Florida. The partnership leverages the strength of the USTA Florida's organizational network and the outstanding program and service components of Ultimate Tennis -- the industry leader in flexible format tennis leagues.

Under the new agreement, USTA Florida Flex leagues will transition to Ultimate Tennis, presented by USTA Florida. The new co-branded leagues will be managed by Ultimate Tennis and promoted under the Ultimate Tennis brand. Current USTA members will receive an additional member benefit of $10 off their registration fee per person.

"USTA Florida is very excited to have Ultimate Tennis as the provider of Flex Leagues in Florida. The goal of this partnership is to increase the variety of league play options for tennis player across the state. We expect a huge increase in participation, as this format is more time-friendly to play," said USTA Florida Executive Director Doug Booth. 

"This partnership will unify flex leagues in the state of Florida which will improve the player's experience by offering players shorter drive times, better player variety and the ability to offer divisions at all levels and sections of town," said Scott Nunn, chief operating officer at Ultimate Tennis. 

Flex leagues are specially designed to meet the demands of today's busy lifestyle by providing competitive match play for those with limited playing time. The leagues are popular with working people or anyone that would like to join a tennis league but can't commit to the same schedule each week or weekend league play. Flex leagues match players of equal skill levels into local playing divisions using a convenient flexible match scheduling system. Seasons consist of 5 to 7 matches and top players in each division may continue playing for city championships.

In addition, UltimateTennis.com provides players with state-of-the-art online tools to efficiently manage their season. Players can review match results, scout opponents, follow friends, report scores, and access playoff draws all with the click of a mouse.

Ultimate Tennis currently conducts flex league play in the Tampa Bay Area, Sarasota, Bradenton and Ft. Myers. In the spring of 2014 Ultimate Tennis will launch three new flex leagues in Naples, Orlando and Jacksonville, with additional markets to be announced later in the year.

About Ultimate Tennis
Ultimate Tennis founded the flex league concept in 1990 in Tampa, Fla. In 2013 Ultimate Tennis merged with T2Tennis, based in Atlanta, creating the largest flex league in the United States with a membership of over 100,000 players. Currently flex leagues are offered in Atlanta, Tampa, Sarasota, Ft. Myers, Charlotte, Denver, Los Angeles, San Francisco, Austin, Dallas, Houston and San Antonio.

Ultimate Tennis flex leagues feature singles, doubles and mixed doubles flex league play four seasons a year; Winter, Spring, Summer and Fall. The league offers skill levels from 2.5 to 6.0 players and provides a highly accurate rating system to ensure players are matched with others right at their skill level.

To register or for more information about leagues in your area go to www.UltimateTennis.com.






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